Are You A Victim of Vampire Brides?
Am I a victim of what?
You heard me. Vampire brides. Those pesky, difficult, cheap, frustrating brides. I call them vampires, because they suck… your time, money and energy. Most of our clients are wonderful, but today we’re talking about the bad ones.
How much do vampire brides cost?
In short, way more than you think. Vampire brides are cheap and they always leave unhappy. Some of them will even try to get their money back after you worked so hard to please them. They’re needy. So don’t be surprised when they call you at two in the morning or expect you to respond to an email with eighteen bullet points in less than ten minutes. That’s not to mention the hours they keep you up at night, worrying about what they’ll think or how to do the impossible: make them happy. Clients that drain you take more than your time and money. They suck the life right out of you. How do you feel when you think about a really difficult client? Sick to your stomach? When a vampire bride drains your energy and makes you dread going to work, everything suffers: your creativity, your passion and your ability to get new (non-vampire) clients.
Most entrepreneurs deal with bad clients at some point and you’re definitely not alone. So how do you de-fang the vampires?
De-Fang the Vampires
Most brides don’t want to be vampires. Often, a bride doesn’t realize what she’s asking when she asks a florist to create ten different centerpiece samples so she can see how each one looks. The best thing you can do is to be respectful. Respect her by being honest and respect yourself by drawing a line in the sand. If you give proposals to potential clients, decide on a maximum number (say two or three), before asking the client to put down a deposit or move on. If a bride is calling you during dinner, don’t pick up your phone. Or clearly communicate your office hours and tell her that you will not communicate outside of that time.
Sound scary? It is, until you realize how much she’s costing you every minute she’s a client. Vampire brides are expensive, so if one of yours can’t play by the rules, she has to go. Today.
Call to Action
If you’re sick of how much vampire brides are costing you, you don’t have to put up with it. Offer your brides an opportunity to respect you and if they can’t hold up their end of the bargain, that’s an easy (okay, easier) way to let them go.
Wait, that’s it?
Nope. There’s a whole lot more to defanging and ditching vampire brides than setting some ground rules. Stay tuned for information on an upcoming teleseminar where I walk you step-by-step on how to get rid of your vampire brides and, more importantly, how to stop attracting them in the first place.