Don’t Get More Brides, Get Better Brides

photo credit: Team Twilight

Do you want to get more brides? Wedding entrepreneurs (especially with new businesses) spend a lot of time thinking about how to get more clients. Being really good at what you do is important, but it doesn’t matter if brides aren’t hiring you. All businesses need clients. The danger comes when we begin to think that getting more brides is all that matters.

What happens when all we want to do is “get more brides”?

We start working with poor-fit clients. They aren’t very fun to hang out with. They don’t get our jokes. And worst of all…

Brides don’t like our work. If the client isn’t a good fit, there’s a good chance they won’t be thrilled with our work, even if it’s amazing. And, lastly…

We burn out. Over time, working with poor-fit clients and getting mixed feedback takes its toll. Who wants to work with people they don’t enjoy and who don’t appreciate their work? We start to wonder, “Why am I even working so hard?”

So how do you get better brides?

Get clear on who you want. Visualize your ideal client. Think about what all of your favorite clients have in common. Why are you perfect for each other?

Go with your gut. If you have a bad feeling about a client. Let them walk. If you’re seeing nothing but red flags, you can say no. It’s just not worth the risk.

Let go of the fear. What makes this so challenging is that we think if we don’t desperately go after every client, we’ll go out of business. What would happen if instead of chasing after every bride, you focused on building relationships with your favorite potential clients?

What’s stopping you from saying “no” to poor-fit clients? When you’re starting out, the idea of not getting the sale is scary. But I hope this post has shown you that getting the (wrong) sale can be much, much worse. Instead, when we go after our ideal clients, we find people who are super fun, are crazy about our work and who will becoming raving fans. I’d rather have one of those than ten “just-anybodys.”

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