I am so grateful to Jeff for asking me to share the story of how I was able to dramatically increase my blog traffic… Our numbers are still climbing and I couldn’t be happier.
My blogging history was sporadic at best. I would post maybe once or twice a week if I found the time. I wanted more traffic, but always thought I was just too busy to be a consistent blogger. I read somewhere that Google search engines are friendlier to blogs who’s content is refreshed 3-4 times per week.
Well starting in September 2011, I did just that and my blog traffic went through the roof. The following are some steps I took and hopefully they can help you as well:
- I began to produce more content for my blog. Sounds elementary right? Honestly though, while it may seem daunting, as long as you can block out some time to store up multiple blogs, you won’t fall behind.
- I made sure that my blog titles were more search engine friendly than they were “pithy”. It is always tempting to title your blog in a witty fashion, but its not always best if you’d like for your blog to pop up during searches. For example, if I’m posting a blog about wedding guestbook ideas, I’ll tend to title it ‘Wedding Guestbook Ideas’. This is what brides will type into the search engine, so you might as well make sure your content is locked right into that criteria.
- I submitted my blog everywhere I possibly could. The most popular places I submitted my blog during this period were Technorati.com and en.PaperBlog.com. Technorati is probably the largest blog indexing site on the web, housing nearly 2 million. Paper Blog is a UK based blog that collects and publishes blog feeds from experts and enthusiasts around the world. This created a second domain that search engines could crawl to find my content.
- I increased my social media presence and made sure to share my blog posts on these sites consistently.I started out sharing my blog on my Facebook business page, which automatically updated my Twitter status. I knew that I would have to find more places to consistently post. I began to post my blog, three times a week, in the following portals:
- Google Plus
- Pinterest (it helps to have a cool graphic to draw this more visual crowd in)
The results: In three months, the numbers SPIKED. Prior to September 2011, my blog was getting about 300 unique visitors a month. That number grew to 837 in the month of September and by January 2012, we saw 2,036 hits. Unbelievable. The numbers just continued to climb and we got our highest number of visitors during July (one of the busiest months of the wedding season) with a mind boggling number of 9,064!
This spike did not happen overnight, but it also didn’t take hundreds of dollars in SEO services either. Just simple, consistent changes that saw our traffic increase by 96%. Let me know the things you are already doing to increase traffic to your blog!