By Kathy DalPra
If you’re a savvy wedding professional who uses email marketing to stay in touch with engaged couples, you may want to let your subscribers know about some recent changes to the Gmail system and what steps they need to take to make sure they don’t start missing all your messages.
Here’s What Happened
Google recently added 3 new tabs to the Gmail interface, which automatically sorts incoming messages into one of three groupings:
Primary: mail from friends, family and contacts
Social: messages from social networks
Promotions: deals, offers and promotional emails
Google is dumping messages automatically into one of these tabs, even if it doesn’t belong there. Because of this, your emails could get re-directed to the “Promotion” tab, where it could sit for months before users actually take the time to go through these messages and clean them up.
Here’s What To Do
Ideally, you want your messages to wind up in the “Primary” tab, which is the default view. This way, your newsletters are sure to be seen.
To do this, you’ve got to inform your email subscribers of the Gmail changes and tell them how to “safelist” your emails so they don’t wind up under the wrong tab.
Below are the steps your subscribers need to follow to make sure your emails aren’t missed. In this example, I’ll use Jeff Hellenbrand of Cake Coaching as our case study on how it’s done.
On that note, please make sure to follow these steps in your own Gmail account where you receive email messages from Cake Coaching. Otherwise, you won’t get Jeff’s messages either!
Step 1: Log into the Gmail account where you receive messages from Cake Coaching and search for firstname.lastname@example.org.
Step 2: Drag any email message from email@example.com to the “Primary” tab. This lets Gmail know that Jeff is a safe contact and his emails belong under the “Primary” tab, not the “Promotion” tab.
Step 3: A pop-up will appear asking you if you want all future messages from firstname.lastname@example.org to be organized under the “Primary” tab. Select “YES”!
Extra Credit: To really make sure Gmail knows that Jeff is a safe sender, hover your mouse over any message from email@example.com and add Jeff as a new Contact in your Gmail address book. This will also “whitelist” his email address so it doesn’t get bounced to the wrong folder or tab.
Now, once you’ve tested these steps yourself, using Jeff as your sample, share these same instructions with your own email subscribers so your messages will be safeguarded for them too.
About the Author:
Kathy DalPra is a bridal-preneur who unexpectedly fell in love with web design and SEO. Today she helps other wedding professionals use their website to get more traffic, leads and inquiries so they can create a thriving wedding business in any economy. Learn how to turn curious visitors into paying brides™ on her website at http://brideappeal.com.