When I ask wedding business owners if they are as generous as they want to be, they usually say “no.” This is a generous bunch, too. No matter how generous they’re being, they wish they could do more. Most of them feel they can’t give as much money as they want to because they aren’t making enough.
And that totally sucks. Because when you think of yourself as a generous person, but you aren’t being as generous as you want to be, you feel stuck. Your hands are tied. And you might even feel powerless.
Instead, realize that generosity isn’t just about money. It can be so much bigger than that. It’s time to get creative about how you express generosity. Maybe it’s spending a little more time with someone or giving a potential client (who is overwhelmed or in a hurry) fewer options to make things easier. It could be sending a note in the mail or offering some timely advice to someone who really wants it. It’s not about what you don’t have, it’s about being generous with what you do have, with what you love to do, and with what you’re good at doing.
Instead of feeling like you can’t give the way you want to, ask yourself, “What do I already have that I can give away?” Once you start looking, you’ll never run out of new ways to be generous.
If you want to find out how being creatively generous in business can make you a magnet for top-tier brides, sign up for the free teleclass (live on Wednesday, October 23, 2013) I’m co-hosting with Kathy DalPra from Bride Appeal at http://brideappeal.com/generous.