Be More Generous with What You Have

When I ask wedding business owners if they are as generous as they want to be, they usually say “no.” This is a generous bunch, too. No matter how generous they’re being, they wish they could do more. Most of them feel they can’t give as much money as they want to because they aren’t making enough.

And that totally sucks. Because when you think of yourself as a generous person, but you aren’t being as generous as you want to be, you feel stuck. Your hands are tied. And you might even feel powerless.

Instead, realize that generosity isn’t just about money. It can be so much bigger than that. It’s time to get creative about how you express generosity. Maybe it’s spending a little more time with someone or giving a potential client (who is overwhelmed or in a hurry) fewer options to make things easier. It could be sending a note in the mail or offering some timely advice to someone who really wants it. It’s not about what you don’t have, it’s about being generous with what you do have, with what you love to do, and with what you’re good at doing.

Instead of feeling like you can’t give the way you want to, ask yourself, “What do I already have that I can give away?” Once you start looking, you’ll never run out of new ways to be generous.

If you want to find out how being creatively generous in business can make you a magnet for top-tier brides, sign up for the free teleclass (live on Wednesday, October 23, 2013) I’m co-hosting with Kathy DalPra from Bride Appeal at http://brideappeal.com/generous.

 

Are you a good customer?

ohyoucloseSometimes business owners grumble about needy clients who ask for way too much, endlessly talk down the price and demand an instant response to their emails, even at 3am on a Monday. Hey, I’d grumble about that, too. Some of those business owners, though, aren’t exactly ideal customers, themselves.

I suspect that some business owners are attracting demanding, price-centered clients because, when it’s their time to buy, that’s exactly who they turn into. The next time you’re the customer, pay attention to how you treat the person you’re considering buying from.

Where do you fall on the customer-quality scale? How do you treat your suppliers? How about the cashier at Starbucks or the grocery store?

If you’re a bad customer (and you don’t want to be), choose to be a great customer. In my experience, customers who are friendly and compassionate end up paying less in the end than customers who think they have to be dicks to get the best deal. And, when they’re business owners, they also tend to get clients who are just as great to work with.

Be the kind of client you want. And see what happens.