Check out this interview with the super fun, brilliant and blunt Genevieve Burruss, owner of The Way We Click Photography:
We talk about moving your business to a new city, establishing your brand there, the importance of referrals and some tips for getting the most out of social media. Gen tells us why it’s so important to be yourself and to work with the right clients for you. She also drops the F-bomb.
My favorite part is her big surprise after turning down a client who was a bad fit.
A lot of wedding entrepreneurs take on clients against their better judgment. They think, “maybe this will turn out to be a good client,” or simply “I can’t afford to turn down business.” There’s a myth lingering from the old-school way of business that says “all business is good business.” Which is nice. It’s just wrong.
I’d like to show you why you can’t afford to be anything but yourself. Here’s why you should be strong and be yourself:
1. Being fake isn’t effective.
So many people “turn on the nice” when a bride walks in the door. It doesn’t work. I mean, it beats just being a total jackass. But brides smell fake a mile away. So if you’re having a horrible day, find a polite way to mention they caught you on an off day. You’ll be amazed at what happens when you open up and Continue reading