Check out this interview with the super fun, brilliant and blunt Genevieve Burruss, owner of The Way We Click Photography:
We talk about moving your business to a new city, establishing your brand there, the importance of referrals and some tips for getting the most out of social media. Gen tells us why it’s so important to be yourself and to work with the right clients for you. She also drops the F-bomb.
My favorite part is her big surprise after turning down a client who was a bad fit.
Do you want to get more brides? Wedding entrepreneurs (especially with new businesses) spend a lot of time thinking about how to get more clients. Being really good at what you do is important, but it doesn’t matter if brides aren’t hiring you. All businesses need clients. The danger comes when we begin to think that getting more brides is all that matters.
What happens when all we want to do is “get more brides”?
We start working with poor-fit clients. They aren’t very fun to hang out with. They don’t get our jokes. And worst of all…
Brides don’t like our work. If the client isn’t a good fit, there’s a good chance they won’t be thrilled with our work, even if it’s amazing. And, lastly… Continue reading
Every wedding entrepreneur wants tons of great clients. But most of us have had a couple of rotten ones, too. If you’ve ever gotten one lousy review on Yelp, worked with a really needy bride or had somebody inexplicably demand a refund, you know what I mean. And you also know how much it sucks.
As a coach, I help point out things that wedding business owners don’t realize they’re doing. Things that are attracting exactly the wrong types of clients. Here are three things you’re doing to get bad brides:
You don’t set boundaries.
This shows up in a lot of different ways. Often, it’s making one-too-many revisions for a needy client or dropping your price way more than you should.
You break your own rules.
It’s not good enough just to have rules (rules like “no checking email after 7pm”). You actually have to stick to them (at least the good ones). When you break your own rules, you open the door to let clients walk all over you, too.