Don’t Get More Brides, Get Better Brides

photo credit: Team Twilight

Do you want to get more brides? Wedding entrepreneurs (especially with new businesses) spend a lot of time thinking about how to get more clients. Being really good at what you do is important, but it doesn’t matter if brides aren’t hiring you. All businesses need clients. The danger comes when we begin to think that getting more brides is all that matters.

What happens when all we want to do is “get more brides”?

We start working with poor-fit clients. They aren’t very fun to hang out with. They don’t get our jokes. And worst of all…

Brides don’t like our work. If the client isn’t a good fit, there’s a good chance they won’t be thrilled with our work, even if it’s amazing. And, lastly… Continue reading

Be Strong. Be Yourself.

A lot of wedding entrepreneurs take on clients against their better judgment. They think, “maybe this will turn out to be a good client,” or simply “I can’t afford to turn down business.” There’s a myth lingering from the old-school way of business that says “all business is good business.” Which is nice. It’s just wrong.

I’d like to show you why you can’t afford to be anything but yourself. Here’s why you should be strong and be yourself:

1. Being fake isn’t effective.
So many people “turn on the nice” when a bride walks in the door. It doesn’t work. I mean, it beats just being a total jackass. But brides smell fake a mile away. So if you’re having a horrible day, find a polite way to mention they caught you on an off day. You’ll be amazed at what happens when you open up and Continue reading