Don’t Get More Brides, Get Better Brides

photo credit: Team Twilight

Do you want to get more brides? Wedding entrepreneurs (especially with new businesses) spend a lot of time thinking about how to get more clients. Being really good at what you do is important, but it doesn’t matter if brides aren’t hiring you. All businesses need clients. The danger comes when we begin to think that getting more brides is all that matters.

What happens when all we want to do is “get more brides”?

We start working with poor-fit clients. They aren’t very fun to hang out with. They don’t get our jokes. And worst of all…

Brides don’t like our work. If the client isn’t a good fit, there’s a good chance they won’t be thrilled with our work, even if it’s amazing. And, lastly… Continue reading