Tuesday Tech Tip: Eliminate Social Media Overposting with Buffer


Instant Gratification: Buffer is a great service that automagically spaces out your social media posts to Facebook and Twitter so you don’t fill up your fans’ news feeds.

I love finding great stuff to share with peeps on the Cake Coaching Facebook Page. But I have two problems. First, I tend to find a bunch of great content at once, followed by a dry spell. Second, I’m too lazy to schedule every post in Hootsuite, which is a great service, by the way. Hootsuite also has an auto-schedule feature which is worth a look. I tried it a couple of times and didn’t like when it was posting or how close together it posted and that’s why I decided to try Buffer.

In comes Buffer, the magical service that lets you quickly and easily add content from all of the web (the Chrome Extension is a must-have) and posts it at the best time. I have to admit, I just started using this service, but so far I’m impressed. You can control how often and when you post to different social networks like Facebook, Twitter and LinkedIn. There’s also a WordPress plugin for automatically putting new blog posts in your Buffer queue. Pretty cool, huh? Keep in mind the free version is pretty limited (you’ll have to choose between your company page or your personal account). The paid version is $10/month, not bad for the time it frees up.

If you have a tendency to overwhelm your followers with content one day and then not post anything for two days, this is a great way to spread things out so that you’re reaching the most people and not being annoying.