Why are you doing this?

Natalie on her big day, photo by Jeremy Lawson Photo

You work way too hard as an entrepreneur to be in it just for the money. If you’re reading this, it’s pretty much a guarantee that money isn’t what’s most important to you. So why are you doing this? Why go through all of the hassle of starting and running your own business? Most of us are tired of bad bosses or we want to be able to pick our own hours. That’s not what I’m talking about. I’m digging deeper. Time for the big question: what is your purpose?

Your faith might give you some direction. What is your unique legacy, the gift that you leave the world? We all make an impact, whether we want to or not. I’m asking you what kind of an impact you want to have.
A case study: Natalie Willett, owner and flower goddess, Zuzu’s Petals
I met Natalie years ago through my work with The Traveling Photo Booth. At the time, her business was established, but hardly running smoothly. She had just made the leap from a home-based business to having the luxury (and overhead) of a studio space. In the time since, she began working with me as her coach and made some big changes even before that.
One of the things we talked about in our coaching sessions (she’s given me permission to share her story, of course) was how some of her sales meetings were totally draining (sound familiar?). Brides would come in asking for the world with no budget. We explored some alternatives to her current line of thinking. During the call, she realized that her own interpretations were making the meetings no fun (and unprofitable). Natalie decided to get creative instead of upset. Once she changed her perspective, she noticed an almost immediate shift. She had way fewer “bad” meetings. But it wasn’t just that. By making this and some other changes, she found that the meetings weren’t just more fun and more profitable, she began to really connect with more clients in a deep and meaningful way.
The past year has been totally incredible for Natalie and Zuzu’s Petals. Natalie has emerged as an industry leader, but more importantly, she is loving her work and the people she’s working with. She laughs, as she tells me during a call how many hugs she’s receiving from clients. I can hear her smile over the phone as she describes the joy of creating a floral masterpiece she’s intensely proud of, being able to deliver the gift of stunning flowers for clients, and hearing how happy she’s made a girl on the most important day of her life.
What I admire about Natalie is that she’s not just spreading joy through flowers. She tells me about how much fun she and her potential clients are having in sales meetings. Just from how she talks about it, and knowing Natalie, it’s clear that her clients’ lives are that much brighter just for knowing her.
That’s Natalie’s legacy. And it’s that joy that she brings to clients and even to potential clients that make it all worth it for her.
The icing on the cake? Having more fun and enjoying her work more than ever have allowed Natalie to grow her business faster than ever before. She’s gotten rid of vampire brides and her favorite brides are dying to work with her, budget-be-damned.
Thanks, Natalie. I love seeing a client transform her business and her life. After all, that’s the reason I do what I do.