Yelp is amazing for business. We’re good people, we do good work. Brides see a bunch of five-star reviews and they hire us on the spot. And then one day, you see it. A bad review. Your heart sinks. You wonder, “Where did I go wrong?” Suddenly you’re getting phone calls asking about the bad review. And instead of talking about what makes your service incredible, you’re trying to defend yourself.
Here are four reasons you’re getting bad Yelp reviews:
1. You did not communicate expectations. We are people pleasers and we do everything we can to make people happy. But sometimes, this leads us to not be really clear with brides about what we can and can’t do. Next time, make sure your clients know exactly what to expect (and what not to) before it’s too late.
2. You sold a bride you shouldn’t have. Who doesn’t like getting hired? People who get hired by the wrong bride and wind up with a nasty review, that’s who. Stop trying to book every bride who walks in the door. Be yourself and let the bad ones walk away. See Three Things You’re Doing To Get Bad Brides.